A dynamic perspective to the internationalization of small-medium enterprises.

A dynamic perspective to the internationalization of small-medium enterprises.

Bibliographic Details
Published in:Journal of the academy of marketing science V. 40, 2 (2012).
Main Author: Kamakura W.A
Format: Article
Language:English
Subjects:
Small & medium sized enterprises > SME.
Globalization.
Exporters.
Market strategy.