Outsourcing and its implications for market success negative curvilinearity, firm resources, and competition.

Outsourcing and its implications for market success negative curvilinearity, firm resources, and competition.

Bibliographische Detailangaben
Veröffentlicht in:Journal of the academy of marketing science V. 40, 2 (2012).
1. Verfasser: Kotabe, M.
Format: Artikel
Sprache:English
Schlagworte:
Outsourcing.
Marketing.
Competition.
Market shares.