Selling the forest, buying the trees The effect of construal level on seller-buyer price discrepancy.
| Publié dans: | Journal of consumer research V. 40, 1,2 (2013). |
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| Auteur principal: | |
| Format: | Article |
| Langue: | English |
| Sujets: |
| Publié dans: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Auteur principal: | |
| Format: | Article |
| Langue: | English |
| Sujets: |