Pervasive advertising

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and int...

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Podrobná bibliografie

Korporativní autor:	SpringerLink (Online service)
Další autoři:	Müller, J. P. (Jörg P.) (Editor), Alt, Florian (Editor), Michelis, Daniel (Editor)
Médium:	Electronic Resource
Jazyk:	English
Vydáno:	London Springer [©2011]
Edice:	Human-Computer Interaction Series
Témata:	Advertising > Electronic data processing. Electronic commerce. Ubiquitous computing. Computer science. Multimedia systems.
On-line přístup:	Available for University of the Philippines Diliman via SpringerLink. Click here to access