Pervasive advertising

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and int...

Ausführliche Beschreibung

Bibliographische Detailangaben

Körperschaft:	SpringerLink (Online service)
Weitere Verfasser:	Müller, J. P. (Jörg P.) (HerausgeberIn), Alt, Florian (HerausgeberIn), Michelis, Daniel (HerausgeberIn)
Format:	Electronic Resource
Sprache:	English
Veröffentlicht:	London Springer [©2011]
Schriftenreihe:	Human-Computer Interaction Series
Schlagworte:	Advertising > Electronic data processing. Electronic commerce. Ubiquitous computing. Computer science. Multimedia systems.
Online Zugang:	Available for University of the Philippines Diliman via SpringerLink. Click here to access