00000cmm a22000004a 4500 UP-99796217611255564 Buklod 20241014092502.0 m go j cr |n |||auu|a 241014s2011 xxk go j eng 9780857293527 (eBook) 0857293524 (eBook) (iLib)UPD-00216804474 DMLR rda eng DMLUC HF 5828.2 P47 2011eb Pervasive advertising [electronic resource] Jörg Müller, Florian Alt, Daniel Michelis, editor. London Springer [©2011] 1 online resource (ix, 364 pages) text rdacontent computer rdamedia online resource cr rdacarrier Human-Computer Interaction Series IP-based subscription, access limited to on-campus only. Access via Electronic Resources of the UPD University Library Website Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world's population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: â?¢ Advertisers who want to understand how new technologies revolutionize their field. â?¢ Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban Electronic reproduction. New York SpringerLink 2011. Available via World Wide Web through Springer Advertising Electronic data processing. Electronic commerce. Ubiquitous computing. Computer science. Multimedia systems. Müller, J. P. (Jörg P.) editor. Alt, Florian editor. Michelis, Daniel editor. SpringerLink (Online service). Electronic Resource https://link.springer.com/book/10.1007/978-0-85729-352-7 Available for University of the Philippines Diliman via SpringerLink. Click here to access FO Monograph UPD DMLR Electronic Resource