Pervasive advertising

Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and int...

Szczegółowa specyfikacja

Opis bibliograficzny

Korporacja:	SpringerLink (Online service)
Kolejni autorzy:	Müller, J. P. (Jörg P.) (Redaktor), Alt, Florian (Redaktor), Michelis, Daniel (Redaktor)
Format:	Electronic Resource
Język:	English
Wydane:	London Springer [©2011]
Seria:	Human-Computer Interaction Series
Hasła przedmiotowe:	Advertising > Electronic data processing. Electronic commerce. Ubiquitous computing. Computer science. Multimedia systems.
Dostęp online:	Available for University of the Philippines Diliman via SpringerLink. Click here to access