APA (7th ed.) Citation

Senn, C. Customer-centric leadership: How to manage strategic customers as assets in B2B markets. California management review.

Chicago Style (17th ed.) Citation

Senn, Christoph. "Customer-centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets." California Management Review .

MLA (9th ed.) Citation

Senn, Christoph. "Customer-centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets." California Management Review, .

Warning: These citations may not always be 100% accurate.