Marketing and designing the tourist experience
The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant...
| Autores principales: | , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Woodeaton, Oxford
Goodfellow Publishers
c2013.
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| Colección: | Current developments in the geographis of leisure and tourism
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| Materias: |