APA-referens (7:e uppl.)

Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Boston: Prentice Hall, 2012.

MLA-referens (9:e uppl.)

Clow, Kenneth E., och Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Prentice Hall, 2012.