Citazione Stile APA (7a Edizione)

Clow, K. E., & Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Boston: Prentice Hall, 2012.

Citatione MLA (9a ed.)

Clow, Kenneth E., e Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 5th ed. Prentice Hall, 2012.