Emotional Engineering Service Development

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

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Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Fukuda, Shuichi (Editor)
Médium: Electronic Resource
Jazyk:English
Vydáno: London Springer London 2011.
Témata:
On-line přístup:Available for University of the Philippines Diliman via SpringerLink. Click here to access