Emotional Engineering Service Development

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

Cijeli opis

Bibliografski detalji
Autor kompanije: SpringerLink (Online service)
Daljnji autori: Fukuda, Shuichi (Urednik)
Format: Electronic Resource
Jezik:English
Izdano: London Springer London 2011.
Teme:
Online pristup:Available for University of the Philippines Diliman via SpringerLink. Click here to access