Emotional Engineering Service Development

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

Fuld beskrivelse

Bibliografiske detaljer
Institution som forfatter: SpringerLink (Online service)
Andre forfattere: Fukuda, Shuichi (Editor)
Format: Electronic Resource
Sprog:English
Udgivet: London Springer London 2011.
Fag:
Online adgang:Available for University of the Philippines Diliman via SpringerLink. Click here to access