Emotional Engineering Service Development

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...

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Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Fukuda, Shuichi (Golygydd)
Fformat: Electronic Resource
Iaith:English
Cyhoeddwyd: London Springer London 2011.
Pynciau:
Mynediad Ar-lein:Available for University of the Philippines Diliman via SpringerLink. Click here to access