APA (7th ed.) Citation

Codita, R. (2011). Contingency factors of marketing-mix standardization: German consumer goods companies in central and eastern Europe. Springer eBooks.. https://doi.org/10.1007/978-3-8349-6169-3

Chicago Style (17th ed.) Citation

Codita, Roxana. "Contingency Factors of Marketing-mix Standardization: German Consumer Goods Companies in Central and Eastern Europe." Springer EBooks. 2011. https://doi.org/10.1007/978-3-8349-6169-3.

MLA (9th ed.) Citation

Codita, Roxana. "Contingency Factors of Marketing-mix Standardization: German Consumer Goods Companies in Central and Eastern Europe." Springer EBooks., 2011, https://doi.org/10.1007/978-3-8349-6169-3.