Understanding media economics - Doyle, Gillian (Los Angeles SAGE, 2013)
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
Previous ed.: 2002.
Keywords: Mass media -- Economic aspects