APA (7th ed.) Citation

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (Eeleventh edition.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, Robert P. Leone, and George S. Day. Marketing Research. Eeleventh edition. Hoboken, N.J: Wiley, 2013.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. Eeleventh edition. Wiley, 2013.