00000cam a22000004a 4500 UP-99796217611134594 Buklod 20140220142951.0 m |o d | ta 111003s2012 enk r |000 0|eng d 9780805858525 (paper) (iLib)UPD-00212406653 DLC DMC rda eng DMLUC HE 8700.66 U6 B89 2012 Buzzard, Karen author. Tracking the audience the ratings industry from analog to digital Karen Buzzard. New YorkY Routledge 2012. x, 174 pages text rdacontent unmediated rdamedia volume rdacarrier "In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"-- Provided by publisher. Television programs United States Rating History. Radio programs United States Rating History. Television viewers United States Measurement History. Radio audiences United States Measurement History. Analog electronic systems. Digital electronics. FO UPD DMC HE 8700.66 U6 B89 2012 Book