Soft innovation economics, product aesthetics, and the creative industries - Stoneman, Paul (Oxford Oxford University Press, 2011)
Part I. The nature and extent of soft innovation. Defining soft innovation ; Aggregate measures of soft innovation ; Soft innovation in the creative industries : books, recorded music, and video games; Soft innovation outside the creative industries : food, pharmaceuticals, and financial services -- Part II. The economic analysis of soft innovation. The economic analysis of TPP innovation as a foundation for the analysis of soft innovation ; The supply of soft innovations ; The diffusion of soft innovations ; Soft innovation and uncertainty : variant proliferation, insurance markets, and finance ; Soft innovation, intellectual property rights, competition, and welfare -- Part III. Impacts and implications. The impact of soft innovation upon firm performance ; Soft innovation and government policy ; Conclusions and future projects.
Acquired through Health Policy Development Program (HPDP) research grant.
Keywords: Cultural industries -- Technological innovations -- Management; Cultural industries; Organizational change