Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.

Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 50, 3 (2013).
Päätekijä: Scott, Maura L.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Symbolism.
Consumption.