Fusing aggregate and disaggregate data with an application to multiplatform media consumption.

Bibliografische gegevens
Gepubliceerd in:	Journal of marketing research V. 50, 3 (2013).
Hoofdauteur:	Feit, Eleanor McDonnell
Formaat:	Artikel
Taal:	English
Onderwerpen:	Consumer behavior. Studies. Bayesian analysis. Data collection. Marketing.