Marketing channels in foreign markets control mechanisms and the moderating role of multinational corporation headquarters - subsidiary relationship.

Marketing channels in foreign markets control mechanisms and the moderating role of multinational corporation headquarters - subsidiary relationship.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 50, 3 (2013).
Hoofdauteur: Grewal, Rajdeep
Formaat: Artikel
Taal:English
Onderwerpen:
Distribution channels.
Multinational corporations.
Corporate headquarters.
International markets.
Bayesian analysis.
Subsidiaries.