How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 50, 3 (2013).
मुख्य लेखक: Kim, Hyeongmin (Christian)
स्वरूप: लेख
भाषा:English
विषय: