Services marketing an interactive approach

Services marketing an interactive approach

Dades bibliogràfiques
Autors principals: Fisk, Raymond P. (Autor), Grove, Stephen J. (Stephen John) 1950- (Autor), John, Joby 1957- (Autor)
Format: Llibre
Idioma:English
Publicat: Australia South-Western/Cengage Learning [2014]
Edició:Fourth edition; International edition.
Matèries:
Interactive marketing.
Service industries > Marketing.
Service industries > Management.