Services marketing an interactive approach

Services marketing an interactive approach

Bibliografiske detaljer
Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. (Stephen John) 1950- (Author), John, Joby 1957- (Author)
Format: Bog
Sprog:English
Udgivet: Australia South-Western/Cengage Learning [2014]
Udgivelse:Fourth edition; International edition.
Fag:
Interactive marketing.
Service industries > Marketing.
Service industries > Management.