Fisk, R. P., Grove, S. J., & John, J. (2014). Services marketing: An interactive approach (Fourth edition; International edition.). South-Western/Cengage Learning.
Citace podle Chicago (17th ed.)Fisk, Raymond P., Stephen J. Grove, a Joby John. Services Marketing: An Interactive Approach. Fourth edition; International edition. Australia: South-Western/Cengage Learning, 2014.
Citace podle MLA (9th ed.)Fisk, Raymond P., et al. Services Marketing: An Interactive Approach. Fourth edition; International edition. South-Western/Cengage Learning, 2014.
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