APA (7th ed.) Citation

Fisk, R. P., Grove, S. J., & John, J. (2014). Services marketing: An interactive approach (Fourth edition; International edition.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

Fisk, Raymond P., Stephen J. Grove, and Joby John. Services Marketing: An Interactive Approach. Fourth edition; International edition. Australia: South-Western/Cengage Learning, 2014.

MLA (9th ed.) Citation

Fisk, Raymond P., et al. Services Marketing: An Interactive Approach. Fourth edition; International edition. South-Western/Cengage Learning, 2014.