Everyday advertising context An ethnography of advertising response in the family living room.

Everyday advertising context An ethnography of advertising response in the family living room.

Bibliographic Details
Published in:Journal of consumer research V. 40, 1,2 (2013).
Main Author: Jaysingle, Laknath
Format: Article
Language:English
Subjects:
Market research.
Television advertising.
Consumer behavior.
Families & family life.
Cultural anthropology.