When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

Chi tiết về thư mục
Xuất bản năm:Journal of consumer research V. 40, 1,2 (2013).
Tác giả chính: Richins, Marsha L.
Định dạng: Bài viết
Ngôn ngữ:English
Những chủ đề:
Materialism.
Emotions.
Consumer behavior.
Market research.