When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.
| Izdano u: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |