When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.
| Udgivet i: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of consumer research V. 40, 1,2 (2013). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |