When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

When wanting is better than having materialism, transformation expectations, and product-evolved emotions in the purchase process.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 40, 1,2 (2013).
Autor principal: Richins, Marsha L.
Format: Article
Idioma:English
Matèries:
Materialism.
Emotions.
Consumer behavior.
Market research.