The value relevance and reliability of brand assets recognized by U.K. firms.

The value relevance and reliability of brand assets recognized by U.K. firms.

מידע ביבליוגרפי
הוצא לאור ב:Accounting review V. 78-80, 1-4 (2003-2005).
מחבר ראשי: Kallapur, Sanjay
פורמט: Article
שפה:English
נושאים:
Intangible assets.
Incentives.
Reliability.
Stock prices.
Brand image.
Recognition.