Lamb, C. W., Hair, J. F., Jr, & McDaniel, C. (2009). MKTG2: Instructor's edition ([2nd ed.].). South-Western Cengage Learning.
Cita Chicago Style (17a ed.)Lamb, Charles W., Joseph F. Hair, Jr, y Carl McDaniel. MKTG2: Instructor's Edition. [2nd ed.]. Mason, Ohio: South-Western Cengage Learning, 2009.
Cita MLA (9a ed.)Lamb, Charles W., et al. MKTG2: Instructor's Edition. [2nd ed.]. South-Western Cengage Learning, 2009.
Precaución: Estas citas no son 100% exactas.