Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

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Bibliografiska uppgifter
Huvudupphovsman: Herhausen, Dennis (Författare, medförfattare)
Institutionell upphovsman: SpringerLink (Online service)
Materialtyp: Electronic Resource
Språk:English
Publicerad: Wiesbaden Gabler 2011.
Ämnen:
Customer relations > Management.
Electronic books.
Länkar:Available for University of the Philippines Diliman via SpringerLink. Click here to access