Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Understanding Proactive Customer Orientation Construct Development and Managerial Implications

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Herhausen, Dennis (VerfasserIn)
Körperschaft: SpringerLink (Online service)
Format: Electronic Resource
Sprache:English
Veröffentlicht: Wiesbaden Gabler 2011.
Schlagworte:
Customer relations > Management.
Electronic books.
Online Zugang:Available for University of the Philippines Diliman via SpringerLink. Click here to access