Understanding Proactive Customer Orientation Construct Development and Managerial Implications
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive cu...
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| Format: | Electronic Resource |
| Idioma: | English |
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Wiesbaden
Gabler
2011.
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| Accés en línia: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |