Marketing strategy

Detalhes bibliográficos
Main Authors:	Ferrell, O. C. (Author), Hartline, Michael D. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Mason, Ohio South-Western Cengage Learning [2011]
Edição:	Fifth edition.
Assuntos:	Marketing > Management. Marketing > Management > Case studies.