TY - BOOK T1 - Netnography doing ethnographic research online A1 - Kozinets, Robert V. 1964- LA - English PP - Thousand Oaks, Calif. PB - Sage YR - 2010 UL - https://tuklas.up.edu.ph/Record/UP-99796217611000849 OP - 221 CN - GN 345.6 K69 2010 SN - 9781848606456 (pbk.) KW - Ethnology : Methodology. KW - Ethnology : Computer network resources. KW - Ethnology : Research. KW - Intercultural communication. ER -