Reputation Management

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Helm, Sabrina (Editor), Liehr-Gobbers, Kerstin (Editor), Storck, Christopher (Editor)
Resource Type:	Electronic Resource
Language:	English
Published:	Berlin, Heidelberg Springer Berlin Heidelberg 2011.
Series:	Management for Professionals
Subjects:	Corporate image. Corporations > Public opinion. Electronic books.
Online Access:	Available for University of the Philippines Diliman via SpringerLink. Click here to access