Open and Closed Innovation Different Cultures for Different Strategies
Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implem...
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| Médium: | Electronic Resource |
| Jazyk: | English |
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Wiesbaden
Gabler
2011.
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| Vydání: | 2nd revised edition. |
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| On-line přístup: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |