Open and Closed Innovation Different Cultures for Different Strategies
Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implem...
| מחבר ראשי: | |
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| מחבר תאגידי: | |
| פורמט: | Electronic Resource |
| שפה: | English |
| יצא לאור: |
Wiesbaden
Gabler
2011.
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| מהדורה: | 2nd revised edition. |
| נושאים: | |
| גישה מקוונת: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |