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Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics

This book proposes a revolutionary new theory of construct measurement called C-OAR-SE for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumera...

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Hlavní autor: Rossiter, John R. (Autor)
Korporativní autor: SpringerLink
Médium: Electronic Resource
Jazyk:angličtina
Vydáno: New York, NY Springer New York 2011.
Témata:
Social sciences > Research > Methodology.
Social sciences > Statistical methods.
Marketing research > Methodology.
Psychometrics.
Consumer behavior > Research.
Electronic books.
On-line přístup:Available for University of the Philippines Diliman via SpringerLink. Click here to access