APA (7th ed.) Citation

Meierer, M. (2011). International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries. Gabler. https://doi.org/10.1007/978-3-8349-6319-2

Chicago Style (17th ed.) Citation

Meierer, Markus. International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6319-2.

MLA (9th ed.) Citation

Meierer, Markus. International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries. Gabler, 2011. https://doi.org/10.1007/978-3-8349-6319-2.