Customer knowledge management improving customer relationship through knowledge application
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c...
| Publicat a: | Springer eBooks. |
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| Format: | Electronic Resource |
| Idioma: | English |
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Berlin, Heidelberg
Springer Berlin Heidelberg
2011.
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| Accés en línia: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |