Collaboration and co-creation new platforms for marketing and innovation
Praise for Collaboration and Co-Creation "In today's customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company.Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation prog...
| 发表在: | Springer eBooks. |
|---|---|
| 主要作者: | |
| 企业作者: | |
| 格式: | Electronic Resource |
| 语言: | English |
| 出版: |
New York
Springer
c2011.
|
| 主题: | |
| 在线阅读: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |