Collaboration and co-creation new platforms for marketing and innovation
Praise for Collaboration and Co-Creation "In today's customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company.Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation prog...
| Published in: | Springer eBooks. |
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| Format: | Electronic Resource |
| Language: | English |
| Published: |
New York
Springer
c2011.
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| Online Access: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |