A Concise guide to market research the process, data, and methods using IBM SPSS statistics

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...

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Detaylı Bibliyografya
Yayımlandı:Springer eBooks.
Yazar: Mooi, Erik
Müşterek Yazar: SpringerLink (Online service)
Diğer Yazarlar: Sarstedt, Marko
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: Berlin, Heidelberg Springer Heidelberg c2011.
Konular:
Online Erişim:Available for University of the Philippines Diliman via SpringerLink. Click here to access