A Concise guide to market research the process, data, and methods using IBM SPSS statistics

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...

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Detalles Bibliográficos

Publicado en:	Springer eBooks.
Autor principal:	Mooi, Erik
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Sarstedt, Marko
Formato:	Electronic Resource
Lenguaje:	English
Publicado:	Berlin, Heidelberg Springer Heidelberg c2011.
Materias:	Economics. Economics > Statistics. Industrial management. Marketing. Electronic books.
Acceso en línea:	Available for University of the Philippines Diliman via SpringerLink. Click here to access