A Concise guide to market research the process, data, and methods using IBM SPSS statistics
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitat...
| Udgivet i: | Springer eBooks. |
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| Format: | Electronic Resource |
| Sprog: | English |
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Berlin, Heidelberg
Springer Heidelberg
c2011.
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| Online adgang: | Available for University of the Philippines Diliman via SpringerLink. Click here to access |